{"product_id":"the-rise-and-fall-of-the-city-of-money","title":"The Rise and Fall of the City of Money","description":"\u003c!-- Hook --\u003e\n\u003cp\u003e\u003cstrong\u003eEdinburgh's Extraordinary Financial Story\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c!-- Tagline --\u003e\n\u003cp\u003eRay Perman on the rise and decline of Edinburgh as a global financial centre\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Access Your Content --\u003e\n\u003cdiv style=\"border: 2px solid #ddd; padding: 16px; border-radius: 6px; background: #f9f9f9; margin-bottom: 20px;\"\u003e\n  \u003cp style=\"font-weight: bold; font-size: 16px; margin-bottom: 10px;\"\u003eAccess Your Content in Seconds\u003c\/p\u003e\n  \u003col style=\"margin-left: 20px; margin-bottom: 10px;\"\u003e\n    \u003cli\u003eComplete your purchase on our store.\u003c\/li\u003e\n    \u003cli\u003eDownload \u003ca href=\"https:\/\/thegreyhill.com\/pages\/the-grey-hill-app\" target=\"_blank\"\u003e\u003cstrong\u003eThe Grey Hill App\u003c\/strong\u003e\u003c\/a\u003e (free).\u003c\/li\u003e\n    \u003cli\u003eLog in using the same email from checkout.\u003c\/li\u003e\n    \u003cli\u003eYour ebook will appear instantly in your library.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003cp style=\"font-size: 14px; color: #555;\"\u003eAll content is securely delivered through our app and not offered as a Shopify download.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003chr\u003e\n\n\u003c!-- About the Ebook --\u003e\n\u003ch2\u003eAbout the Ebook\u003c\/h2\u003e\n\nIt started and ended with a financial catastrophe. The Darien disaster of 1700 drove Scotland into union with England, but spawned the institutions which transformed Edinburgh into a global financial centre. The crash of 2008 wrecked the city's two largest and oldest banks – and its reputation.  In the three intervening centuries, Edinburgh became a hothouse of financial innovation, prudent banking, reliable insurance and smart investing.  The face of the city changed too as money transformed it from medieval squalor to Georgian elegance.This is the story, not just of the institutions which were respected worldwide, but of the personalities too, such as the  two hard-drinking Presbyterian ministers who founded the first actuarially-based pension fund; Sir Walter Scott, who faced financial ruin, but wrote his way out of it; the men who financed American railways and eastern rubber plantations with Scottish money; and Fred Goodwin, notorious CEO of RBS, who took the bank to be the biggest in the world, but crashed and burned in 2008.\n\n\u003chr\u003e\n\n\u003c!-- Why You'll Love This Ebook --\u003e\n\u003ch2\u003eWhy You'll Love This Ebook\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDiscover how Edinburgh became one of the world's great financial capitals\u003c\/li\u003e\n  \u003cli\u003eLearn about the collapse that reshaped Scotland's economy and identity\u003c\/li\u003e\n  \u003cli\u003eEngage with authoritative writing on a defining Scottish institution\u003c\/li\u003e\n  \u003cli\u003eRead another celebrated title from Birlinn Ltd - Independent Scottish Publisher\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- About the Author --\u003e\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\nRay Perman, a writer and journalist for 30 years, was chair of the James Hutton Institute and is a fellow of the Royal Society of Edinburgh, of which Hutton was a founder member. His books include Hubris: How HBOS Wrecked the Best Bank in Britain, The Rise and Fall of the City of Money and The Man Who Gave Away His Island.\n\n\u003chr\u003e\n\n\u003c!-- Publication Details --\u003e\n\u003ch2\u003ePublication Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Birlinn Ltd\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 10 October 2019\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 336 pages (Ebook edition)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN (Ebook):\u003c\/strong\u003e 9781788852296\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Ebook\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- FAQ --\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003ch3\u003eHow do I access my ebook?\u003c\/h3\u003e\n\u003cp\u003eDownload \u003ca href=\"https:\/\/thegreyhill.com\/pages\/the-grey-hill-app\" target=\"_blank\"\u003e\u003cstrong\u003eThe Grey Hill App\u003c\/strong\u003e\u003c\/a\u003e and log in using the same email you used at checkout. Your ebook will appear instantly in your library.\u003c\/p\u003e\n\n\u003ch3\u003eCan I read it online?\u003c\/h3\u003e\n\u003cp\u003eYes — you can also access your purchases via our online reader at \u003ca href=\"https:\/\/reader.thegreyhill.com\" target=\"_blank\"\u003ereader.thegreyhill.com\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eI can't see my ebook — what should I do?\u003c\/h3\u003e\n\u003cp\u003eTap the refresh button in the app or online reader. If it still doesn't appear, ensure you're logged in with the same email used at checkout. If issues continue, contact us and we'll help right away.\u003c\/p\u003e\n\n\u003ch3\u003eCan I gift this ebook?\u003c\/h3\u003e\n\u003cp\u003eYes — you can purchase a Grey Hill Gift Card here: \u003ca href=\"https:\/\/thegreyhill.com\/products\/the-grey-hill-gift-card\" target=\"_blank\"\u003eBuy a Gift Card\u003c\/a\u003e. The recipient can redeem it on our store, and the ebook will appear in The Grey Hill App.\u003c\/p\u003e","brand":"Birlinn Books","offers":[{"title":"Default Title","offer_id":57253582471541,"sku":"9781788852296","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/5662\/5269\/files\/9781788852296.jpg?v=1780654872","url":"https:\/\/thegreyhill.com\/products\/the-rise-and-fall-of-the-city-of-money","provider":"The Grey Hill","version":"1.0","type":"link"}