{"product_id":"the-salt-roads-ebook","title":"The Salt Roads","description":"\u003c!-- One-line hook --\u003e\n\u003cp\u003e\u003cstrong\u003eAn extraordinary story of how salt fish from Shetland fed Europe, powered an economic boom and helped shape cultures across the North Atlantic and beyond.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c!-- Tagline --\u003e\n\u003cp\u003eJohn Goodlad traces the salt fish trade from wild northern seas to distant dining tables, revealing how this humble product connected communities, inspired art and still shapes lives today.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Access Your Content --\u003e\n\u003cdiv style=\"border: 2px solid #ddd; padding: 16px; border-radius: 6px; background: #f9f9f9; margin-bottom: 20px;\"\u003e\n  \u003cp style=\"font-weight: bold; font-size: 16px; margin-bottom: 10px;\"\u003eAccess Your Content in Seconds\u003c\/p\u003e\n  \u003col style=\"margin-left: 20px; margin-bottom: 10px;\"\u003e\n    \u003cli\u003eComplete your purchase on our store.\u003c\/li\u003e\n    \u003cli\u003eDownload \u003ca href=\"https:\/\/thegreyhill.com\/pages\/the-grey-hill-app\" target=\"_blank\"\u003e\u003cstrong\u003eThe Grey Hill App\u003c\/strong\u003e\u003c\/a\u003e (free).\u003c\/li\u003e\n    \u003cli\u003eLog in using the same email from checkout.\u003c\/li\u003e\n    \u003cli\u003eYour ebook will appear instantly in your library.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003cp style=\"font-size: 14px; color: #555;\"\u003eAll content is securely delivered through our app and not offered as a Shopify download.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003chr\u003e\n\n\u003c!-- About the Ebook --\u003e\n\u003ch2\u003eAbout the Ebook\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Salt Roads\u003c\/strong\u003e tells the remarkable tale of how salt fish from Shetland became one of Europe’s staple foods — fuelling economies, feeding communities and inspiring generations of artists, writers and musicians.\u003c\/p\u003e\n\n\u003cp\u003eGoodlad follows the trade from the stormy waters of the North Atlantic and the ice-filled fjords of Greenland to the remote Faroe Islands, London’s middle‑class dining rooms, the bacalao restaurants of Spain and the Jewish shtetls of Eastern Europe.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, he shows how very different cultures were drawn together by this enduring, portable food, weaving together maritime history, social change and personal stories.\u003c\/p\u003e\n\n\u003cp\u003eAs well as tracing the historical arc, Goodlad meets the people whose lives still revolve around salt fish in the twenty‑first century, exploring urgent themes of sustainability, climate change and the food choices we face today.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Reviews --\u003e\n\u003ch2\u003eCritical Praise\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\"A vivid, deeply informed account of how a single product helped knit together distant coasts and cultures.\"\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Why You'll Love This Ebook --\u003e\n\u003ch2\u003eWhy You'll Love This Ebook\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA rich blend of local history and global trade\u003c\/strong\u003e centred on Shetland’s salt fish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAtmospheric storytelling\u003c\/strong\u003e spanning oceans, ports and communities across Europe.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConnects past and present\u003c\/strong\u003e through sustainability, climate and modern seafood debates.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfect for readers of maritime history\u003c\/strong\u003e, food culture and literary nonfiction.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA standout Birlinn title\u003c\/strong\u003e from a leading voice in the seafood world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- About the Author --\u003e\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eJohn Goodlad\u003c\/strong\u003e is a Shetlander who has spent his life in the seafood industry. Formerly CEO of the Shetland Fishermen’s Association and later a fish farmer, he now advises national and international seafood organisations and companies. His previous book, \u003cem\u003eThe Cod Hunters\u003c\/em\u003e, was shortlisted for the Maritime Foundation’s Mountbatten Award for Best Maritime Book in 2020.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Publication Details --\u003e\n\u003ch2\u003ePublication Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Birlinn Ltd\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImprint:\u003c\/strong\u003e Birlinn\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 3 August 2023\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 272 pages\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN (Ebook):\u003c\/strong\u003e 9781788855372\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Ebook\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCategories:\u003c\/strong\u003e Local History \/ Literary Non‑Fiction\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- FAQ --\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003ch3\u003eHow do I access my ebook?\u003c\/h3\u003e\n\u003cp\u003eDownload \u003ca href=\"https:\/\/thegreyhill.com\/pages\/the-grey-hill-app\" target=\"_blank\"\u003e\u003cstrong\u003eThe Grey Hill App\u003c\/strong\u003e\u003c\/a\u003e and log in using the same email you used at checkout. Your ebook will appear instantly in your library.\u003c\/p\u003e\n\n\u003ch3\u003eCan I read it online?\u003c\/h3\u003e\n\u003cp\u003eYes — you can also access your purchases via our online reader at \n\u003ca href=\"https:\/\/reader.thegreyhill.com\" target=\"_blank\"\u003ereader.thegreyhill.com\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eI can’t see my ebook — what should I do?\u003c\/h3\u003e\n\u003cp\u003eTap the refresh button in the app or online reader. If it still doesn’t appear, ensure you’re logged in with the same email used at checkout. If issues continue, contact us and we’ll help right away.\u003c\/p\u003e\n\n\u003ch3\u003eCan I gift this ebook?\u003c\/h3\u003e\n\u003cp\u003eYes — you can purchase a Grey Hill Gift Card here:\n\u003ca href=\"https:\/\/thegreyhill.com\/products\/the-grey-hill-gift-card\" target=\"_blank\"\u003eBuy a Gift Card\u003c\/a\u003e.\nThe recipient can redeem it on our store, and the ebook will appear in The Grey Hill App.\u003c\/p\u003e","brand":"Birlinn Books","offers":[{"title":"Default Title","offer_id":56540377219445,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/5662\/5269\/files\/9781788855372.jpg?v=1767102632","url":"https:\/\/thegreyhill.com\/products\/the-salt-roads-ebook","provider":"The Grey Hill","version":"1.0","type":"link"}