Partnership Plans
Choose your starting point
Most organisations begin with digital sales and audience development before progressing towards publishing and audio theatre.Each level supports a different stage of that journey.
Friend
Start here
FREE
Start earning from the audience you already have.
For organisations looking to generate digital income without committing to a larger publishing programme, at no cost.
Includes
Referral links for your audience
Commission on eligible sales
Access to future subscription opportunities
A place in the partner network
A simple way to explore digital income opportunities before committing to a larger publishing or events programme.
Ally
Build momentum
Sell digital content and run events, without doing it alone.
For organisations ready to sell digital content and run digital events, with The Grey Hill providing the support and guidance to help you publish and grow an audience.
Everything in Friend, plus
Bespoke digital events available as an optional extra
Higher revenue opportunities than Friend
Onboarding and digital publishing support to help you get started
Audience development support to help grow your reach beyond the venue
Regular partnership reviews
Helping you grow audiences, publish content and create digital income alongside your live programme.
Partnership terms discussed during an information session
Partner
Long-term programme
Your digital marketing and events team, without the full time salary.
For organisations building a long-term digital publishing and audio theatre programme, with The Grey Hill acting as an extension of your team.
Everything in Ally, plus
One ticketed digital author livestream produced and delivered every month
Ongoing social media and content management through a tailored monthly content plan
The flexibility to exchange social media support for additional livestreams when audience engagement matters most
The highest revenue opportunities across the partnership tiers
Support to plan, launch and review new digital publishing and audio theatre releases
Dedicated partnership support and regular programme reviews
Priority access to new subscription and membership opportunities as they launch
Together, these services help extend the life of productions, build audience relationships beyond the venue, and create recurring digital income from your organisation's creative work.
Partnership terms discussed during an information session
Where are you on your journey?
Friend
Start earning
You already have an audience and would like to start earning from it.
You would rather test digital income first than commit to a publishing or events programme.
You want something simple to set up, at no cost.
Ally
Publish and run events
You have content, events or ideas ready for a wider audience.
You want guidance and practical support to publish digital content and run digital events.
You are ready to build digital income alongside your live programme.
Partner
Deliver and grow
You want digital publishing, events and audience development to become part of your organisation's long-term activity.
You need people to deliver the work with you, not just advise on it.
You are looking for an experienced partner to plan, deliver and grow the programme over time.
At every level
What every partner gets
Every organisation we work with benefits from shared infrastructure, audience development opportunities and a commercial model designed for the arts.
You keep your identity, your audience relationship and your rights. The Grey Hill provides the platform, distribution and practical support needed to publish, reach audiences and grow.
Reach beyond your venue
Your work sits alongside theatres, publishers and producers, helping you reach audiences beyond your existing network.
Revenue that returns to the arts
A commercial model designed to return income to the organisations creating the work.
Ownership stays with you
Rights and ownership remain with organisations and creators at every level.
A route to the next level
Start where you are today and grow as your digital activity develops.
Compare the levels
A tick means included in that level. Services shown as available separately can still be arranged as one-off projects outside a partnership programme.
| Friend | Ally | Partner | |
|---|---|---|---|
| Earn from your audience | ✓ | ✓ | ✓ |
| Referral links | ✓ | ✓ | ✓ |
| Publishing support | Available as a one-off service | ✓ | ✓ |
| Digital events | Available as a one-off service | Optional extra | Monthly delivery included |
| Audience development support | Available separately | ✓ | Included plus delivery support |
| Revenue opportunities | Referral income and subscription opportunities | Higher commission plus digital sales, events and subscriptions | Highest opportunities across publishing, events and subscriptions |
| Content planning | Available separately | Available separately | ✓ |
| Social media support | Available separately | Available separately | ✓ |
| Dedicated partnership support | Available separately | ✓ | Named lead and regular reviews |
| Subscription opportunities | Future access | Future access | Priority access |
Working with publishers, theatres and arts organisations
Working with organisations across publishing, theatre and the arts to create new digital income opportunities.
Publishing partners
Nick Hern Books
Birlinn
Luath Press
Carn Publishing
Orkneyology Press
Lexus Books
Your organisation
could be here
could be here
Theatres, venues and arts organisations
Questions organisations ask
Do we keep ownership of our recordings and content?+
Yes. Copyright and ownership remain with the organisation and creators. The Grey Hill provides distribution, audience reach and platform services, while ownership of the underlying content remains with the rights holders. Specific distribution arrangements, including any exclusive options, are agreed separately for each project.
Can we start small and upgrade later?+
That is how most organisations do it. Friend costs nothing and lets you see how your audience responds. When you have content ready to publish or an event you want to run, we talk about Ally. Nothing you have built is lost when you move up.
Do we need technical expertise?+
No. You do not need a developer, a digital team or any new software of your own. We handle the platform, the files and the selling. What we need from you is the work itself and someone we can talk to.
What's the difference between Friend, Ally and Partner?+
Friend lets you start earning from your existing audience at no cost. Ally adds the tools and support to publish digital content and run your own events. Partner goes further still, with The Grey Hill delivering a monthly ticketed author livestream, ongoing social media management and the highest revenue opportunities across the tiers, acting as an extension of your team.
How do digital events work?+
Digital events cover a wide range of formats, including author interviews, workshops, Q&As, panel discussions and audio theatre launches, all delivered as ticketed livestreams. Audiences submit questions in advance or live, and the recording is kept afterwards and made available alongside related content for future sales. Friend and Ally can commission these as one-off or optional extra events. Partner includes one produced and delivered every month as standard, with the flexibility to trade that slot for something else when it suits the venue better.
Can we sell our own content?+
Yes. From Ally onwards you can sell your own ebooks, audiobooks, recordings and digital events, individually or as bundles, and attach them to live performances through a unique code or link.
What revenue opportunities are available at each level?+
Revenue opportunities increase as you move through the tiers. Friend earns through referral commission and future subscription access. Ally adds higher revenue opportunities across digital sales, events and subscriptions. Partner has the highest revenue opportunities across the whole model, reflecting its role as a full delivery partnership rather than a supporting service.
How long does it take to get started?+
Joining The Grey Hill can take days rather than weeks. The timeline is usually shaped by your organisation's priorities rather than the technology itself. Some partners are ready to begin immediately, while others take longer to decide how digital publishing, events or audience development fit into their plans. We'll work at the pace that suits your organisation.
Not sure which level fits?
A short conversation is usually enough to work out where to start. There is no obligation and no cost to talk.